“What do the Latin words on the inner bezel mean?” This question always comes after the observer admired the design for quite a while, which I take as a compliment because that signifies that the presence overpowered the written message, which is what I ultimately desired. Yet, all the terms are there for a specific reason and carefully selected.
The choice of Latin terms refers to the classical world which, by placing man and his values at the center, left us with works that have become models of style destined to last over time.
The meaning of each word is associated to the qualities and strengths of the B03, but on the flipside they want to also identify the qualities of the strengths of the individual wearing it:
A person of quiet elegance and natural authority, defined by balance in both presence and spirit. Confident yet empathetic, who carries a strong character with effortless harmony, pairing originality and innovation with refined judgment. The presence is unmistakable—not through excess, but through authenticity, vision, and the enduring strength of convictions.
Lets see what each term means one by one.
Auctoritas
The value and prestige of a work derive not only from the creative ability of the author, but also from those who represent them daily with their moral authority.
Libratum
Graphic, visual, and sensorial balance, are the character of this creation.
There is no excess, no superstructure, only care and attention for the object, and consequently,
a sense of serenity and inner peace for the recipient.
Concordia
The design demonstrates how, thanks to an unusual and bold combination of different shapes: circle, square, polygon..., it is possible to achieve a harmonious coexistence and convey, through an object, the value of harmony and empathy between men.
Conceptum
The concept, the idea are the engine of creation and, at the same time, they are the object itself.
Understanding this process generates awareness of the value of an object in those who desire it.
Visum Forte
The power of what you see in an object created from nothing, restores, through its originality,
the uniqueness of the individual in a mass society and enhances his personality.
Res Novae
When lively innovation and accuracy coexist in the design of an object, it is an event.
Participating in the event means not only feeling admiration, but also the desire to be able to exhibit something new.
Pristinum
Original is not only what happened at the origins, but also what is new.
Respect for tradition in the finishes and an eye for the future are present in this watch. Wearing it means being in history forever.
