The B-03 was born from a desire to create more than a watch. It was conceived as a vehicle for expression—a sculptural object where ergonomics, artistry, craftsmanship, and meaning converge. Rather than simply telling time, the B-03 seeks to communicate an idea: that reality is often far more complex than our initial perception of it.
At the heart of the design is the octagon, a geometric form that has appeared throughout sacred architecture, religious symbolism, and philosophical traditions across cultures. The octagon occupies a unique position between two fundamental shapes: the square and the circle. Traditionally, the square represents the earthly realm—the tangible, the measurable, and the known—while the circle symbolizes the heavens, the infinite, and the unknown. Together, they embody the relationship between opposing forces: light and darkness, certainty and mystery, the visible and the invisible.
The octagon exists at the meeting point of these opposites. It is neither entirely square nor entirely circular, but rather the union of both. It represents a dialogue between what we know and what we do not know, a bridge between reality and imagination, between the physical world and the world of possibilities.
Everything we believe we know is defined by visual and sensory information. We identify objects through familiar forms, patterns, and experiences, constructing what we call reality. Yet our perception is not objective. It is shaped by our senses, influenced by our memories, and conditioned by our expectations. In many ways, we see not only what is there, but also what we expect to see.
The B-03 was designed to challenge that assumption.
At first glance, the watch appears familiar. Looking directly at the dial, the eye interprets a conventional composition: an octagonal case surrounding a round dial with a square guilloché pattern, applied hour markers, flat hands, and traditional minute and second markings. Everything seems recognizable. Our minds, conditioned by centuries of watchmaking conventions, quickly conclude that we understand what we are seeing.
Yet subtle clues suggest otherwise.
As the viewing angle shifts, the watch transforms. The octagon no longer appears to be a simple octagon. The circular dial reveals itself as a complex hyperbolic paraboloid. The square patterns become diamond-like forms. The hands reveal their curvature. The hour markers emerge as cylinders of varying heights, while the second markers become elements of different lengths and dimensions.
What initially appeared familiar becomes something entirely unexpected.
In that moment, the observer experiences the difference between perception and reality. What was accepted as truth was merely an interpretation shaped by expectation. The reality existed all along, but remained hidden until viewed from another perspective.
The B-03 creates a dialogue between these two forces: perception and reality. Just as the octagon unites the circle and the square, the watch brings together the known and the unknown, certainty and discovery. It reminds us that truth is often revealed only when we are willing to change our point of view.
This dialogue is further expressed through the interaction of light and shadow. As the watch rotates, the domed dial gradually disappears from sight, much like the sun sinking below the horizon at sunset. In a matter of seconds, the wearer experiences a symbolic transition from day to night, from visibility to mystery. It is a fleeting yet powerful reminder of larger cycles—the rotation of the Earth, the movement of the solar system, and the vastness of the universe beyond our understanding.
The B-03 is ultimately an invitation to think differently. It encourages us to question assumptions, expand our perspective, and embrace the unknown. It reminds us that reality can look entirely different when viewed from another angle, and that discovery often begins where certainty ends.
More than a timepiece, the B-03 is a catalyst for reflection. It is designed to inspire creativity, curiosity, courage, and imagination. It invites us to appreciate the present moment, to explore new perspectives, and to pursue our dreams—even when they appear impossible—because what may seem like fantasy today may simply be a reality we have not yet learned how to see.
