An unusual approach in the world of horology, yet at the core of the foundation of the design of the B03-Parallax.

For the ones out there who are also tired of a world predominately dominated by millimeters, lignes, number of jewels, frequency, Hertz, V/h, B/h ; a different way to define a watch may be somehow quite refreshing. 

Parallax reimagines the wristwatch not simply as an instrument of time, but as a sculptural medium shaped by movement, perception, and shifting perspective. Drawing on traditions from anamorphosis and kinetic art to theories of perception and the “parallax gap,” it asks us to look again—and discover how much reality changes with the position of the observer.

This article reflects on the brutal but formative design reviews of architecture school and the lesson they taught me about the difference between objective quality and personal taste. Through one memorable critique, I realized that a design can be executed successfully, communicate its concept clearly, and still not appeal to everyone subjectively. That experience became a cornerstone of how I understand design today: objectivity creates common ground, while subjectivity remains personal, unpredictable, and impossible to fully control.

A complete watch critic must understand not only mechanics but also design; technical knowledge alone does not confer authority over form, authorship, or visual culture. Numbers are easier because they offer fixed answers, while design demands interpretation, intellectual rigor, and the ability to argue beyond personal taste.

The B-03 was not created simply to tell time, but to ask whether a mechanical watch can carry an idea. This essay introduces the philosophy, architectural approach and experiential intention that shaped its conception.

This text offers an intimate portrait of the founder of Bogneri, tracing the experiences, values, and personal journey that shaped both his character and the philosophy behind the brand. Through his early fascination with watchmaking, his architectural training, and his lifelong pursuit of meaning through design, the story reveals how Bogneri emerged not as a business concept, but as a natural extension of his way of thinking — where craftsmanship, integrity, and intention define every decision.

What qualifies someone to build a great watch? Industry tenure—or the ability to lead complex projects, manage exceptional teams, and execute under pressure?

In this reflection, an architect turned watch entrepreneur explores the parallels between designing multimillion-dollar buildings and creating fine timepieces. 

In an industry obsessed with the phrase "in-house," Bogneri takes a different approach: complete transparency. This article explores why assembling a world-class team of Swiss specialists, craftsmen, engineers, and artisans can be more important than having everyone under the same roof. 

A reflection on the difference between idea-driven design and post-rationalized work, arguing that true value comes from a coherent concept rather than constructed narratives. Authentic design expresses its meaning inherently, while designs justified after the fact rely on appearance rather than substance.