B03 Minute Markings

The minute/seconds markings sit on a hyperbolic paraboloid surface. Conventional pad printing is physically impossible in this context, requiring instead advanced, multi-step techniques far removed from standard industry practices.

 

The markings are each of different lengths, which can be noted mostly when the timepiece is observed at an angle, while when looked from the top, they ball look of equal length and aligned as in a conventional.

 

This approach was undertaken to define the perimeter of the dial as an ever-changing landscape to stimulate imagination and creativity, the relationship with the hour marking pillars provide a dimensional experience that is borderline organic, to reinforce the message that an object cannot be admired only through still shoots, but that the immersive relationship brings the object to a different level of self-actualization.